Data and decisions

Mobile app analytics

DAU, sessions, crashes, the iOS/Android split and push statistics — collected for you and shown in one panel, with no third-party dashboard to learn.

Reports

What you see

Right now

DAU, WAU, MAU and stickiness — audience activity as it stands.

Over a chosen period

New users, sessions, average session length and crashes — with trends over 7, 30 or 90 days.

Day-by-day trend

A chart for the metric you pick: DAU, new users, sessions or crashes.

Breakdowns

The iOS and Android split, and a breakdown by app version.

Push notifications

Subscriber count and a table of the three most recent campaigns.

Collected for you

App metrics and push campaign statistics arrive ready to read — nothing to instrument.

Why it matters

Two groups of metrics, read in different ways

Audience metrics answer «are we growing»; technical metrics answer «are we getting in the way of growth». The first are checked weekly, the second after every release. In the MobiusApp panel they sit side by side, with no third-party dashboard to switch to.

Audience and engagement

  • DAU, WAU, MAU — how many people open the app in a day, a week and a month
  • Stickiness (DAU/MAU) — how regularly they come back, rather than visiting once
  • New users, sessions and average session length over the period
  • Push subscribers and statistics for the three most recent campaigns

App health

  • Crashes: how many and when — it is immediately obvious if a release broke something
  • The iOS and Android split — where to put the effort first
  • Breakdown by version: how quickly the audience moves to a new build
  • Day-by-day trends for any metric — on a chart, not in an export
What to do with it

How numbers turn into decisions

A metric is useful next to an event — a release, a promotion, a campaign — rather than on its own. Three routine questions the panel answers in a minute.

Did the release break anything?

Crashes and the version breakdown in the first days after publishing: a rise in errors on a new build shows up straight away, before anyone writes about it in a review.

Did the promotion work?

The day-by-day trend shows the spike during the sale — and whether users stayed afterwards or left along with the discount.

Is the push becoming annoying?

A drop in subscribers after a campaign is a signal that the frequency or the segment was wrong. It shows up here before it shows up in revenue.

See also: Triggered push Loyalty programme App store management Pricing Demo in 1 day
FAQ

Common questions about analytics

Which metrics are available?

DAU, WAU, MAU and stickiness, new users and sessions over a period, day-by-day trends, the iOS and Android split, and push notification statistics.

Do the analytics systems have to be set up separately?

No. The metrics are collected for you and displayed in the MobiusApp panel — there is no third-party analytics account to open and no SDK for you to wire in.

What does stickiness show?

It is the ratio of daily to monthly audience (DAU/MAU), and it reflects how regularly people come back to the app.

Can we measure the effect of a promotion or a campaign?

Yes. Day-by-day trends and push statistics show how a specific promotion or campaign affected activity and orders.

Does analytics help grow revenue?

Analytics shows which journeys drive repeat purchases and helps you develop the app deliberately rather than by guesswork.

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