Abandoned cart
A reminder about what is still in the cart — part of the lost orders come back.
Recovered revenue
Triggered push brings back the people who almost left
Abandoned cart, expiring points and order statuses — automatic push by audience segment, opening the right screen in the app.
Scenarios
When they fire
Points expiring
A push before points are cleared — the shopper comes back to spend them.
Order statuses
Automatic status updates — fewer enquiries reaching support.
Segments and deep links
Audience segmentation, and a tap that opens the right screen.
Why it matters
The only free channel on the home screen
Advertising charges for every impression, email lands in the promotions tab, SMS costs per message. Push arrives straight on the phone screen and costs nothing — the app the customer once installed has already paid for it. The channel has two jobs, and they are done differently.
Triggered
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Abandoned cart: a reminder about items left without checkout
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Expiring points: a push a few days before the balance is cleared
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Order statuses: accepted, picked, delivered — with no manual sending
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They fire automatically in response to a user action and are configured once
Broadcast
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Promotions, sales and new arrivals — by audience segment
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Segments are built from behaviour: city, category, time since last order
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Launched from the panel, with no developer and no app release
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A deep link opens the right screen rather than the home page
What matters
What turns a notification into an order
Sending a push is easy. The hard part is not being one of the annoying ones: three things separate a useful notification from a reason to switch them off for good.
Opening the right screen
A deep link opens the product or the promotion, not the home page. No extra steps are left between the notification and the buy button.
A segment, not the whole base
Sending to everyone is the fastest way to get notifications switched off. Behavioural segmentation keeps a push relevant.
The moment it is sent
A trigger fires while the action is fresh: the cart was abandoned an hour ago, the points expire in three days. A week later the same text is spam.
Data
All integrations
Where the app learns about an event
An order status changes in your back office, not in the app. The "order picked" push goes out because the integration received that event: the app does not invent statuses, it reflects the ones your own system has already set.
FAQ
Common questions about push notifications
How are triggered pushes different from ordinary campaigns?
Triggered ones go out automatically in response to a user action — an abandoned cart, an order status change, points about to expire. Ordinary campaigns you launch yourself, by audience segment.
Is push a paid channel?
No, there is no cost per impression the way there is in advertising. That is the app's key advantage over SMS and email.
What is a deep link in a push?
A link that opens a specific product, section or promotion rather than the home screen. That is what lifts conversion from notification to purchase.
Who receives the notifications?
Users who installed the app and did not switch notifications off in their phone settings. That is why the channel's reach grows with the install base.
Can we measure the results?
Yes. The app analytics show how many notifications were sent, delivered and opened, and how many taps they produced.
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