App

This is where you assemble what the shopper sees and hears: storefront screens, texts, notifications and messages inside the app.

Push versus in-app message

A push arrives on the phone while the app is closed: it is a way to bring someone back. An in-app message is shown to somebody already inside: it is a way to explain or offer something at the right moment.

The two sections sit next to each other on purpose: both answer the question "what are we saying to the shopper", and differ only in whether we call out from outside or speak to someone who has already opened the app.

What is configured elsewhere

Font, colours, corner radius and the bottom menu live in the Appearance settings. The icon, splash screen and store screenshots are in App graphics.