In-app messages

A message is shown to somebody who has already opened the app. Unlike a push, it does not call out from outside but explains something at the right moment: it offers a first-order discount, describes how bonuses work, warns about maintenance.

How to open it

The rail, the App group, In-app messages. Two tabs: Messages and templates.

Two formats

• Bottom panel slides over the screen. Noticeable, but dismissed with a swipe. Good for offers and explanations.
• Centre window dims the screen and demands an answer. For the important and rare: maintenance, a mandatory consent.

The rule is simple: if the shopper can walk past without losing anything, it is a panel. If they cannot go on without answering, it is a window.

Who decides when to show it

The server hands the app the rules: trigger, audience and frequency. The app itself decides to show the message, which is why it appears instantly, without a request to the server at that moment.

Limits and caveats

• Messages have no impression statistics.
• Only people whose app is updated to a build that can show them will see a message. Older builds simply ignore the rule.

Related pages

• Message list
• Message card
• Push campaigns