App Store

The text description of the app for the App Store: name, subtitle, categories, keywords and description. The icon and screenshots are set in App graphics.

How to open it

The rail, the Growth group, Publication, the App Store tab.

What you can do

• Fill in the app name, subtitle and description
• Choose App Store categories
• Set keywords, promotional text and copyright
• Give links to the privacy policy and support

The interface

The heading is at the top and the Save button at the bottom of the form. Text fields show a character counter.

Fields

• Name: up to 30 characters, as the shopper sees it in the App Store.
• Subtitle: up to 30 characters.
• Primary category and secondary category: App Store categories from a list.
• Privacy policy link: a URL.
• Support link: a URL.
• Copyright: up to 200 characters.
• Keywords: comma separated, up to 100 characters. They affect App Store search.
• Promotional text: up to 170 characters.
• Description: up to 4,000 characters.

Scenarios

Fill in the App Store listing

1. Enter the name and subtitle.
2. Choose the primary and secondary categories.
3. Fill in the keywords, promotional text and description.
4. Add the privacy policy and support links.
5. Press Save.

Limits and caveats

• Emoji and pictograms cannot be used in App Store fields.
• Field lengths are limited by App Store rules; the counter shows what is left.
• While a request is in review, editing is blocked until moderation finishes.

Related pages

• App graphics
• Google Play