Campaign recipes
Ready-made reasons to write to a shopper: the condition, the audience and the text are already set. You press Create, adjust the text for your shop and switch it on.
How to open it
Push campaigns, the Recipes tab.
What is in the set
| Recipe | When it fires | Why |
|---|---|---|
| Order paid | As soon as the payment is confirmed | The shopper sees the money arrived and does not write to support |
| Order status change | When an order moves into the chosen status | The shopper does not have to check whether it has been picked yet |
| Bonuses accrued | Right after points are credited | The bonus programme stops being invisible |
| Bonuses expiring soon | A week before points expire | The most common reason to come back |
| Abandoned basket | Three hours after the shopper left without checking out | The reminder arrives while they still remember what they were choosing |
| Birthday greeting | On the morning of the shopper's birthday | Goes to those who gave a date. Set the gift up as a promo code |
| New in the catalogue | When new products appear | Goes to all shoppers or a chosen segment |
| Back in stock | When a product returns to the warehouse | Catches demand that already existed but hit an empty shelf |
| Price drop | When catalogue prices go down | A reason to open the app without a just-in-case discount campaign |
| Returning shopper | Two months after the last visit | The last attempt before the shopper deletes the app |
| Order cancelled | When an order is cancelled | A cancellation does not go unnoticed and does not turn into a dispute |
| Promotion campaign | On the date and time you choose | The only campaign you write and send yourself |
Creating a recipe
- Find the right card.
- Press Create. The campaign is created with the recipe's settings.
- Open it and adjust the text for your shop.
- Turn the Active switch on.
Limits and caveats
- Recipes not available on your plan stay visible with a note. That way you can see what a different plan would open.
- The same recipe can be created several times, for example with different texts for different segments.
Related pages
Updated 04.09.2026 18:04
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